ADMX Viewer
Microsoft.Policies.Edge• Both

Configure if the ads transparency feature is enabled

Lets you decide whether the ads transparency feature is enabled. This behavior only applies to the "balanced" mode of tracking prevention, and doesn't impact "basic" or "strict" modes. Your users' tracking prevention level can be configured using the 'TrackingPrevention' (Block tracking of users' web-browsing activity) policy. AdsTransparencyEnabled will only have an effect if 'TrackingPrevention' is set to TrackingPreventionBalanced or isn't configured. If you enable or don't configure this policy, transparency metadata provided by ads are available to the user when the feature is active. When the feature is enabled, Tracking Prevention enables exceptions for the associated ad providers that have met Microsoft's privacy standards. If you disable this policy, Tracking Prevention won't adjust its behavior even when transparency metadata is provided by ads.

Policy Details

Policy Name
AdsTransparencyEnabled
Registry Key
Software\Policies\Microsoft\Edge
Value Name
AdsTransparencyEnabled
Supported On
Microsoft Edge version 100, Windows 7 or later
Policy State Values
Enabled: 1
Disabled: 0
Available Languages
en-us